When we sat conceptualizing this video, one of the biggest challenges was to decide on the setting in the script – do we show real-life use cases, do we go in for a bland product feature description or do we do something which is catchy and informational?
None of us have any previous experience in advertising but then that has never stood in the path of creating something that sells right? After numerous brainstorming sessions we came up with the above script, a script which introduces an overconfident character who uses all of the popular apps in the commute segment ( yes, yes we used the real names with a few tweaks). And then the omniscient narrator goes on to tell him why there is absolutely no need to waste space on your phone by using all these apps when in fact there exists an one app solution for all commute related queries.
So while we covered all our use-cases we also highlighted the fact about us being a one place stop for all you need to know about travel. Pretty neat eh?
Drop your comments below as to how you liked our in-house effort.
Get Zophop – one-app-for-all-commute from PlayStore here.